BEING A GREAT MAKER TAKES SKILL.
STAYING IN BUSINESS TAKES STRATEGY.
Turn Your Craft Into A Business That Lasts
That's where The Business of Making comes in—an online course built for makers who wear all the hats. Learn how to run, grow, and sustain your business so you can keep creating without burning out or going under.
HERE'S THE HARD TRUTH:
Talent doesn't automatically equal business success.
Think about ranchers and ranching operations. A rancher can raise quality livestock and manage land beautifully.
But how many multi-generational ranches go under despite having great cattle?
Far too many.
Because raising good stock and running a profitable operation are two entirely different skill sets.
The same is true for makers.
Nobody's going to build your business for you.
That's your job.
Without systems for pricing, marketing, order management, and revenue, even the most talented maker can end up treating their craft like a hobby instead of a livelihood.
That's exactly why The Business of Making was created.
THE SOLUTION
Finally, business training that speaks your language.
This course is business training designed specifically for makers. It's not vague, one-size-fits-all "business hacks." It's practical, step-by-step guidance you can put to work immediately inside your shop.
You won't just learn theory.
You'll learn how successful makers actually price their work, manage their time, track custom orders, market on social media, and build businesses that last.
HERE'S WHAT WE'LL COVER:
Defining the core of your business
Photographing your work
Branding your business
Building a website that works for you
Pricing your work with confidence
Time tracking & productivity systems
Customer acquisition via social media
Managing communication channels
Tracking custom orders
Revenue management & business formation
Packaging & shipping
Goal setting that actually works
Using designs on merch
A deep dive into social media strategy
BONUS MODULE: Creating a Legacy Business in an "AI" World with Jeremiah Watt
WHAT'S INCLUDED:
Full BAMS membership with access to the private Business of Making community
Access to the Makers Facebook group for peer support and networking
Resource list of recommended tools, links, and templates
Lesson workbooks for every module to help you implement what you learn
12 monthly live Q&A sessions with instructors
Option to purchase 1-on-1 mentor calls for personalized guidance
Want to give the gift of learning with a Business of Making Gift Certificate?
WHY THIS MATTERS
A business is a business. It can't be treated like a hobby.
I know how vital makers are. Not only to their families, but also to the customers who rely on what they produce in order to do their own jobs.
Our industry is stronger when makers are profitable, sustainable, and equipped to keep creating for years to come.
But here's the truth: without solid business practices, none of us get to keep making for very long.
The Business of Making is the course that gives you the tools, systems, and confidence to turn passion into something long-lasting.
MEET THE INSTRUCTORS
The women who've done it, seen it, and are here to show you how.
Nevada Miller
Founder of Be A Maker School and master silversmith. Nevada has built a thriving business from her ranch in southeastern Oregon and now teaches thousands of makers how to do the same.
Dana & Tracy Eklund
Expert cinch maker with years of experience running a successful maker business. Dana specializes in helping makers develop systems that scale.
Allie Falcon
Graphic designer and creator of wearable art. Allie teaches makers how to turn their creative vision into profitable products and build brands that stand out.
Nicole Poyo Brennan
Equine and western industry photographer specializing in product photography. Nicole helps makers capture their work in ways that tell a story and drive sales.
Jessie Jarvis
Digital platform builder and business connector. Jessie teaches makers how to build systems, set goals, and build lasting businesses.
FAQS
No. Whether you're just starting out or already established, this course gives you the foundation and systems to grow.
Not at all. While many students come from western trades, the lessons apply to any kind of maker-focused business.
You'll have unlimited access to all training videos and materials.
Yes, absolutely! In fact, this is an incredible resource for young makers who want to build a real foundation early on. The sooner you understand how to price, market, and run your work like a business, the faster you'll set yourself apart.
Want to learn a trade AND
build your business?
Bundle The Business of Making with any Doer-level trade course and save 15% at checkout.
It's time to stop treating your business like a hobby — and start building something that lasts.
Enrollment opens July 1-14, 2026.
Join the waitlist to get notified the moment registration opens.
Quarterly enrollment: July 1-14, 2026
Questions or gift certificates: info@beamaker.school
